The Three Joys

Because of our belief in the value of each individual, we at Honda believe that each person working in, or coming in touch with, our company, directly or through our products, should share a sense of joy through that experience. This feeling is expressed in what we call “The Three Joys.”

Our goal is to provide Joy through our business: for those who buy our products (“The Joy of Buying”), engage in selling our products and services (“The Joy of Selling”), and are involved in business of creating our products (“The Joy of Creating”).

In all of our business activities, we must seek to understand the meaning and importance of The Three Joys, which includes gaining the trust of society and shareholders. It is believed that Honda’s existence within society will be recognized and valued by executing “The Three Joys” as our social responsibilities.

The Joy of Buying is achieved through providing products and services that exceed the needs and expectations of each customer. The Joy of Buying is essentially the establishment of a relationship with the customer, initiated through the products and continued through the sales and service experience. Importantly, the Joy of Selling and the Joy of Creating cannot be achieved without first bringing joy to the customer.

The Joy of Selling occurs when those who are engaged in selling and servicing Honda products develop relationships with a customer based on mutual trust. Through this relationship, Honda associates, dealers and distributors experience pride and joy in satisfying the customer and in representing Honda to the customer.

The Joy of Creating occurs when Honda associates and suppliers involved in the design, development, engineering and manufacturing of Honda products recognize a sense of joy in our customers and dealers. Formerly known as the “Joy of Producing,” the Joy of Creating occurs when quality products exceed expectations and we experience pride in a job well done.

The soul of The Three Joys is to successfully create joy for society as a whole by realizing the Joy of Buying, Joy of Selling and Joy of Creating.

Because of Honda’s business, providing various products for numerous customers use, we impact society in many ways. Some are positive—such as personal mobility, the pride of owing a spirited and valued product and providing employment opportunities. However we also must acknowledge that our products and activities impact the environment and local communities in other ways.

In order to gain society’s trust, it is essential to provide products, technology, and services which are needed, while at the same time minimizing any unwanted or negative impact on society.

We believe that sincerely responding to the changing demands of the world through The Three Joys will provide joy to society and to make Honda a company that society recognizes and wants to exist.