The Honda Company Principle

“Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality yet at a reasonable price for worldwide customer satisfaction.”

Explanation on the company principle

This principle may be better understood by reviewing its elements :


Maintaining a global viewpoint

Since its foundation, Honda has guided its corporate activities by “maintaining an international viewpoint”. Today, Honda conducts its business in countries all over the world, organized into six regions: Japan, the North & Central America, South America, Europe/ Middle East/ Africa, Asia & Oceania and China.

This growth is the result of the efforts of all Honda associates to improve the quality of our work—including effectiveness, efficiency, creativity and teamwork—by achieving the highest work standard in the world, adapting to different needs of each local community and providing products and services that exceed the expectations of customers. We all should maintain this spirit.

Meanwhile, it is important for all of us to be aware that, with the expansion of our business, Honda, too, has contributed negatively to society. The world faces serious global concerns related to the environment, the depletion of non renewable energy resources and food supplying shortages. Honda wants to contribute to the challenge of solving these serious problems on a global scale through the continued development and evolution of our business activities.

While Honda will continue to “maintaining an international viewpoint”, as we have done since the founding of the company, we must now focus our business on contributing to the sustainable development of society, based on the “global viewpoint”.


For worldwide customer satisfaction

Our livelihood is only guaranteed by the existence of customers who buy our products. Therefore, every one of us in every position must do our best to satisfy-and even exceed-each and every customers’ expectations all over the world.

“Customer satisfaction” goes beyond just meeting our customers’ specific desires or needs. We must meet the needs of our customers, and anticipate social and cultural changes, as well as customers’ changing lifestyles. We must have a highly sensitive antenna to grasp customers’ desires and needs which have not yet taken concrete shape. As well as customers’ changing lifestyles. We must have highly sensitive antenna to grasp customer’ desires and needs which have not yet taken concrete shape


To supplying products of the highest quality yet at a reasonable price

Honda is committed to providing our customers with products of the highest value for money. This begins with the commitment to develop and manufacture products of the highest quality. Honda products are created with the best possible design work, incorporating customer expectations for safety, the environment and high performance. They are manufactured to the world’s highest quality standards with sales and service activities focused on bringing joy and satisfaction to our customers.

We also must offer our products at a reasonable price. No matter how good the product is, if customers do not believe it offers good value, they will not purchase it. To achieve a reasonable price, we must make the most efficient use of raw materials and high productivity in design, manufacturing, marketing and distribution and service and in all other aspects of our business operations. The two goals—products of the highest quality and a reasonable price—are generally in conflict with one another. However, it is imperative that both of these goals be achieved. Real progress comes from finding new ways to meet both goals simultaneously.